It’s been a long time since the last blog post! I’m sure a lot of small businesses have had their plans derailed this year due to Coronavirus and it’s lasting effects that seem to be dragging on…
I really feel for anyone who has had to postpone their wedding in 2020 and I hope that 2021 can be bigger and better! It’s going to be a busy year packing in all the events that have been cancelled; not just the weddings but hen do’s, engagement parties, birthdays and race days!
I had plans to introduce a larger product range this year and offer more accessories to accompany my hats and hair accessories. However, covid19 put a spanner in the works and I’m kind of glad it did! Lockdown meant that I had time to re evaluate the direction the business was going and made me think more about sustainability and how I could make Laura James Millinery more eco friendly.
The extended product range I was planning meant buying more new pieces, shipping from further away and potentially having excess stock left over. I listened to Livia Firth of Eco Age (give her a follow for all things sustainable!) on a podcast and it really made me think about the impact of fast fashion on the environment. Importing things from overseas and contributing to the Fast Fashion problem is really far away from where I started creating things from vintage fabrics and upcycled jewellery.
So, after taking a bit of time out to reflect and research I’ve decided that I won’t be offering an extended product range of jewellery, bags etc. that are imported; but will be focusing on sourcing vintage, deadstock (i.e end of line) and remnant fabrics to use in new designs. I’ve created new pieces including scrunchie’s, headbands and hair scarves all made from upcycled fabrics such as vintage silk sari fabric.
I’ve also been on the hunt for vintage straws, felts and feathers to use in my millinery creations too. This means that a lot of pieces are one off’s which for special occasions is a massive bonus – no one will be in the same hat as you! Each hat and headpiece is made by hand in the UK using traditional millinery techniques, some vintage and upcycled fabrics and modern styling.
I’m really excited to have a Bridal Collection finally underway too! It’s something I have been planning and thinking about for a while and some of the pieces are now in production (it may take a little while to finish due to an upcoming house move and also a full time ‘muggle’ job that I juggle alongside hat making!). This first Bridal Collection will also include carefully sourced vintage and deadstock fabrics to make sure each piece is extra special for your big day.
Due to social distancing measures (and the still very real pandemic that is happening worldwide!) I have decided that I won’t be making any appointments until the new year. I can take custom orders via email for the time being if you do have an idea in mind and would like to place an order; please email firstname.lastname@example.org if you would like to start discussing a custom creation.
The new pieces made from upcycled and vintage fabrics are available to order on our website and can be shipped worldwide 🙂
Stay safe and we hope to see you all in the New Year x